② Eternal Water
Eternal Water is nature's perfect alkaline spring water.
GOAL →
Eternal Water restructured their vision for their "Eternalists" and decided to partner with creators who embodied the vision of the brand - Eternally Well & Holistically Chic - branching out from the previous campaigns of partnering with mega-celebrities and athletes with hopes of garnering a dedicated fanbase, engaged community, and killer content.
EXECUTION →
The program consisted of three tiers (micro, macro, & mega influencers) each required to post 1 Instagram or TikTok in-feed post & as many Instagram Stories as they wanted. Each Eternalist was compensated with monthly shipments of water.
RESULTS →
Total Contacts with Content: 399
Total Content Delivered: 1,473
Total Impressions: 28,852,051