① WISH Company
WISH Company is the destination for home and life with deals on millions of items around the world. It provides customers with everything from everyday basics, hobbies & DIY, fashion for all, the latest in tech, to the wonderfully unexpected - and everything in-between, at prices likely to make you smile!
GOAL →
In 2022, Wish revamped their creator program to focus on driving traffic to the website and foster a creator community similar to Amazon’s.
EXECUTION →
The program began with leveraging Instagram & TikTok Micro-Influencers (10k - 300k followers) to create monthly pieces of content in exchange for upfront payments, commission, and product. The team started with roughly 200 creators rotating in new influencers and continuing on with the top performers month over month. The program then expanded to include Macro-Influencers (300k - 1MM+ followers), where the team leveraged Instagram Stories, Instagram Reels to drive massive website traffic.
RESULTS →
Sept 22 - Mar 23
Total Contacts with Content: 389
Total Content Delivered: 2,349
Total Earned Media Value: $2,059,710
Total Impressions: 13,515,461